Marketing

Myzone Congressional Physical Activity Challenge

House lawmakers try again to cut tax breaks for DTC drug ads

Once again, several members of Congress are calling for an end to the tax deductions that drugmakers receive for their direct-to-consumer advertising.

Andrea Park Apr 29, 2025 2:53pm

AstraZeneca Truqap Unfold More commercial

AstraZeneca unfolds 1st TV ad for breast cancer med Truqap

Apr 30, 2025 12:31pm

A close up of a smiling Charles Barkley wearing a white Ro baseball cap

Ro makes Charles Barkley GLP-1 ambassador, starts ad campaign

Apr 30, 2025 9:10am

Novo inks Wegovy deals with telehealth companies

Apr 29, 2025 11:05am

Novartis builds momentum with new drug launches

Apr 29, 2025 10:52am

Indivior-backed paper spotlights rapid opioid reversal meds

Apr 29, 2025 9:30am